Flagship program

Growing Hydrangeas for Cut Flowers: From A to Z

A complete commercial system in 11 modules. From variety selection to postharvest, you finish with a grower’s playbook you can run every season.

What you walk away able to do
  • Select the right cultivars for your climate and your buyer
  • Optimize irrigation and fertigation for peak flowering
  • Master cutting, storage and shipping to cut losses
  • Hit the consistent color and size that buyers demand
  • Increase profitability per square meter by up to 2x
-20% LAUNCH PRICE
6weeks11modules18 monthsaccess
Reserve your seat

Self-paced. Lifetime updates. 14-day guarantee.

The curriculum

Eleven modules, one complete system.

Each module builds on the last. Open any one to see what it covers.

Choose cultivars for your climate and your buyer. Where the premium actually sits, and which varieties quietly cost you margin.

The climate logic behind stable flowering, and how to adapt the Dutch model to lower-tech and harsher-climate environments.

What healthy root systems look like, and how starting-material quality decides your whole season before it begins.

The exact watering and feeding logic for peak flowering, and the calibration mistakes that ruin a harvest.

How Dutch growers hit premium blue, and the exact timing of feed changes. The detail buyers pay for.

Prevent the pathogens that erase margin, with protection that does not blow up your cost base.

Systematize the work so quality does not depend on who is in the greenhouse that day.

Postharvest protocols that cut losses and protect the value you spent a season building.

Meet the standards buyers grade against, including automated sorting logic from the IRISS system.

Yield-to-revenue logic, cost structure, and the financial model that turns growing into a predictable business.

Routes to market, contracts, and how to scale without breaking the system you just built.

What is included

More than videos.

  • 11 video modules with Ard van Klaveren
  • Downloadable grower’s playbook and calendars
  • Private community and live Q&A sessions
  • Certificate of completion

Taught by Ard van Klaveren

25+ years in commercial hydrangea cultivation, third-generation breeder of his own cultivars. You learn from the grower who created the varieties, not a general educator.

Meet the experts
Real results, named

Doubled yield. Spent less. Earned more.

After adopting the system, we doubled yield per square meter and started spending less while earning more. The predictability changed our business.

AK
Abdulla Khadziev
General Manager, Kantyshevsky Greenhouse Complex
2xYield per m²
LessInput cost per stem
MoreNet profitability
Questions

The things real operators ask.

Yes, because the goal is adaptation, not blind copying. You learn the plant and business logic well enough to apply it from Krasnodar to Central Asia, including in lower-tech environments.

Yes. The system is step by step, from variety selection onward, and the business modules help you decide what to build first instead of overinvesting early.

A playbook. Every module is built around implementation: calendars, protocols, and the financial logic behind real Dutch commercial operations.

Yes. We offer cohort programs, localization, train-the-trainer formats, certificates and reporting for growers, students and regional development programs.

We work in four languages: Russian, English, Chinese and Dutch, with localized content for growers, entrepreneurs and institutional partners.

Yes. The flagship program includes a 14-day money-back guarantee and lifetime access to updates.

Join the next generation

Reserve your seat in the next cohort.

Where modern growers, successors and agri-entrepreneurs learn how profitable agriculture is actually built.

Reserve your seat
Live cohort & 2026 Berry Innovation Tour: limited seats
Find your programLive 2026 cohort